You have 127 contacts. Only 8 feel close.
What people are saying
"I realized I hadn't talked to my college roommate in 6 months. Tend caught it before I lost that friendship forever."
"As an introvert, I struggle to maintain friendships. Tend is like having a social assistant who never judges."
"I was messaging 2 people in 2025. Now I'm staying close with 12. Tend made it effortless."
Your network is quietly dying
You care about your friends. But between work, life, and everything else, months slip by without reaching out.
The Problem
- •You realize you haven't talked to a close friend in 6 months
- •Awkward "sorry I've been bad at texting" apologies
- •Friendships fade not from conflict, but from neglect
The Solution
- •Know exactly who you're losing touch with before it's too late
- •Get gentle nudges to reach out at the right time
- •Maintain friendships proactively, not reactively
Friendship intelligence, not reminders
Tend analyzes your iMessage conversations to surface insights you can't see yourself.
Friendship Intelligence
See the health of every relationship at a glance. Color-coded scores (0-100) show who's thriving, cooling, or going cold—before it's too late.
AI Conversation Starters
Never send "we should catch up" again. Get context-aware message suggestions based on your conversation history and relationship dynamic.
Proactive Nudges
Get alerted before relationships go cold. Smart notifications at the right time, in the right tone—never guilt-inducing, always encouraging.
Privacy First
Messages analyzed locally. Only topics sent for AI suggestions.
Balance Tracking
See who's carrying the conversation and where you need to show up more.
Choose your path to better friendships
Start free, upgrade when you're ready for more.
Discover
Get a taste of relationship intelligence.
- 1 contact (view only)
- Basic health score
- Stats dashboard
Reconnect
Perfect for maintaining your core relationships.
- Up to 25 contacts
- Unlimited AI conversation starters
- Full relationship analytics
- Messages.app integration
- Spotlight search
Maintain
Full flexibility for relationship pros.
- Unlimited contacts
- Add/remove contacts anytime
- Unlimited AI conversation starters
- Daily reminders
- Priority support
🎉 Use code LAUNCH50 for 50% off your first payment. 30-day money-back guarantee.
Common questions
Is my data private?
Yes. Your actual messages never leave your Mac. When you enable personalized conversation starters, the app uses Apple's built-in language processing to extract topics (like "Japan trip" or "new job") locally, then sends only those topics—not your messages—to generate relevant suggestions. We never see your actual conversations.
How does relationship scoring work?
Tend analyzes conversation patterns including message frequency, recency, and balance (who initiates more). It combines these signals into a simple health score that helps you identify which friendships need attention.
Can I use this with WhatsApp or other apps?
Currently Tend only works with iMessage. We're exploring support for other messaging platforms, but it depends on their privacy models and API availability. Join the waitlist to stay updated!
What makes this different from reminders?
Manual reminders require you to know who to set them for and when. Tend automatically identifies relationships that are cooling off before you realize it, and suggests when to reach out based on your natural conversation patterns with each person.
When will beta launch?
We're aiming for Q1 2026. Beta testers will get early access, lifetime discounts, and direct input on features. Join the waitlist to be first in line.
Your friendships deserve tending
Don't wait until it's awkward. Join the waitlist and be first to experience friendship maintenance that actually works.